Your visual identity should be done carefully, done purposefully, and done well
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Advocates for Youth
General Growth Properties
JP Morgan Chase
Mayors Against Illegal Guns
MenCare: A Global Fatherhood Campaign
National Education Assocation
New York Lawyers for the Public Interest
Red Cross of Connecticut
Texas Medical Association
Ultimate Fighting Championships
World Trade Center
Logos and letterheads. Presentations and posters. Web sites, mobile sites, tablet sites. Ads online and in print. Direct mail and downloadable apps. The side of a tradeshow booth, the side of a subway platform, the side of the New York Stock Exchange.
Some of biggest companies and advocacy organziations entrust their brand to VShift. Why? Because they know we take design really, really seriously.
The understanding that comes from good design is powerful.
Design plays a critical role in shaping the very first interaction people have with your brand, no matter if it’s in a meeting, walking by an ad on the street or visiting your site on an iPad.
Before anyone learns anything about your organization, product or cause, they connect with your visual identity. They instinctively and naturally develop a strong impression based on that one moment.
That moment matters. A lot.
Bad design can confuse or drive that person away. Good design serves to enhance your brand, create interest and clarity, and sets the stage for the message a person is about to receive.
Design is both an art and a science; it requires the right blend of storytelling, an understanding of the brand, a distinct point of view, a commitment to the message, expertise with the medium, and a clear call to action.
Plus, obviously, a lot of talent.
We believe that design has to be done carefully, done purposefully, and done well. And at VShift, that’s exactly what we do.