Increase plan adoption, reduce marketing costs

Prudential manages retirement plans for large-scale corporate clients. The company works with employers as well as financial advisors and needs to communicate information and provide functionality on investment options, plan management and compliance services.

To increase the efficiency of sponsor operations and reduce administration costs, VShift created a site-building tool enabling Prudential business units to generate customizable, scalable websites for their customers. To date, Prudential has created more than 200 sites. VShift duties began with conceiving, designing and developing the site builder then extended to include ongoing support, partnering with third-party providers to ensure smooth information flow, and support and training for the Prudential team.