Driving Growth Through Brand Experience

Brand experience involves a lot more than just branding. It’s about aligning brand goals to business goals. And making sure everyone in your organization – not just marketing – is aligned.

This archived webinar discusses how to deliver a best-in-class brand experience, including:

  • Getting your organization to think of brand holistically

  • The theory of growth as an organizing principle

  • The overlooked importance – and impact – of brand architecture

  • Brand governance and critical decision-making

  • Beacon initiatives and building internal momentum

  • Measuring results, celebrating outcomes


Hosted by Matt Dunn and Riham El-Lakany.