Q4 is a great time to reassess and plan for the new year. This issue of The Shift focuses on strategies that are game changers for 2024—from adopting a customer-centric sales funnel to gaining organization-wide support for B2B engagement. We also cover why decoupled digital transformation delivers practical results and is an effective alternative to an “all or nothing” approach.
For complex, non-linear B2B sales cycles, marketing plays a vital role in laying the groundwork and engaging decision-makers throughout the sales process. In this blog post, VShift CEO Al Collins explains why B2B leaders need to focus on marketing marketing.
While the traditional sales funnel still has some uses internally, marketers at PwC, Goldman Sachs Asset Management and Jellyfish Global agree it is no longer fit for B2B buyer journeys. Instead, it’s time to implement a customer-centric mindset. Read the full story in Marketing Week.
While 89% of large companies globally have a digital and AI transformation underway, they have only captured 31% of the expected revenue lift and 25% of the expected cost savings from the effort. This article from Harvard Business Review outlines how and where digital transformations create value—and what businesses can do to beat the competition.
Switching over to a new modular system doesn’t have to come at the cost of everything your digital technology team has implemented over the years. Eric Feige walks through VShift’s tried-and-true process of merging old with new tech for an efficient digital experience, where composable architecture and legacy investments are complementary. Read more in CMSWire.
In addition, in case you missed it, here are our Top Five Insights from Netlify Compose 2023. Be sure you are following us on LinkedIn!
VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.