February 2025
News that’s shifting the way we think and work.
This month in The Shift: Handling unexpected turbulence (in your business) ... If you like ABM, you’ll love ABX ... And the many-hatted B2B CMO. Plus: Are you sure we haven’t achieved artificial general intelligence yet?
You May Be Experiencing Turbulence
A new administration in Washington can mean ... the unexpected. Eric Feige discusses why composable technology is tailor-made for the speed – and uncertainty – of business today.
From ABM to ABX
What if you took the principles of ABM (account-based marketing) and applied them to the entire customer journey? You’d have ABX (account-based experience) – and you could transform your approach to B2B customer engagement. Su Strawderman explains.
So Many Hats, So Little Time
Innovation Architect. Growth Driver. Chief Conveyor of Urgency – and more. B2B CMOs wear many hats. Al Collins provides a framework for knowing which hat to wear when.
ICYMI: There’s a Lot More Going on with LLMs Than You May Realize
“Things We Learned About LLMs in 2024” is a neat summary of the mindboggling advances in generative AI this past year.
Recent Issues of The Shift
VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.