January 2025
News that’s shifting the way we think and work.
Happy New Year! In this issue of the Shift, we talk about change. Agility, modularity and scalability have never been more relevant for keeping up with our ever-evolving marketplace. We’ll share strategies to ensure your marketing technology and digital engagement are ready for anything; discuss how CMOs can respond to change; and how AI and CX will go hand-in-hand in 2025 and beyond.
Navigate Turbulence with Composability and Modular MarTech A new year and a new presidency can bring regulatory changes, shifting consumer sentiments and other economic stress tests – are you ready to respond to upcoming marketplace changes? Agility, modularity and scalability are strategic imperatives when it comes to marketing technology and digital engagement practices.
Change the Way You Respond to Change How a CMO harnesses change can deliver quick wins and build momentum towards an overarching goal. Matt Dunn and Michael Lourie share VShift’s blueprint for achievable transformation.
Genesys IPO: Betting Big on AI in CX Eric Feige and Su Strawderman recently sat down with CMSWire and provided their perspective on the Genesys IPO. The main takeaway? Personalized customer experience targeted at tightly defined business problems continues to deliver huge benefits to both digital consumers and the enterprises that deliver these digital experiences. AI done well enables intelligent personalized experiences – a major focus for VShift and our clients.
To read more of VShift’s thought leadership, check out our Ideas blog.
Recent Issues of The Shift
VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.