This month in The Shift: Handling unexpected turbulence (in your business) ... If you like ABM, you’ll love ABX ... And the many-hatted B2B CMO. Plus: Are you sure we haven’t achieved artificial general intelligence yet?

Agility, modularity and scalability have never been more relevant for keeping up with our ever-evolving marketplace. We’ll share strategies to ensure your marketing technology and digital engagement are ready for anything; discuss how CMOs can respond to change; and how AI and CX will go hand-in-hand in 2025 and beyond.

A B2B CMO must wear many hats to drive business growth – the key is knowing which one to put on when. We cover this in the November issue of The Shift, along with governance models for website content, helping your organization expand its understanding of brand experience, and strategies for building a world-class technology organization. Also: Your monolithic DXP needs an accelerator!

In our October issue of The Shift, we explore the power of brand experience in driving customer loyalty and business growth, addresses the challenge of digital marketing fatigue, and analyzes the impact of Contentful's acquisition of Ninetailed on the DX software market.

In this issue of The Shift, we explore: the role of AI in driving personalized customer experiences, the potential of AI to finally deliver on the promise of high-value personalization, a strategic framework for growth, and the power of account-based strategies in financial services.

In our May issue of The Shift, we explore: AI and its intersection with creativity. New strategies for enhancing the customer experience. And the power of the creative brief.

AI, interoperability & "doing more with less" were some of the hot topics at the Adobe Summit in Vegas last week. Our April newsletter covers what you need to know.

In our February issue of The Shift, we continue our deep dive on effective digital transformation practices, what buyers want in 2024, and best practices for long-form copy—after all, not everything can (or should) be said in a meme. Enjoy.

Welcome to 2024! Here is a roundup of articles to help start the year strong: from CX and digital transformation to CSAT scores, engagement, conversions, loyalty and lifetime value—and how AI can enhance those experiences.

Q4 is a great time to reassess and plan for the new year. This issue of The Shift focuses on strategies that are game changers for 2024—from adopting a customer-centric sales funnel to gaining organization-wide support for B2B engagement. We also cover why decoupled digital transformation delivers practical results and is an effective alternative to an “all or nothing” approach.

Today's CMO isn't just a marketer ... She is an organizational leader with impact well beyond her department and discipline. In this issue of The Shift, we focus on leadership strategies that are shifting mindsets across organizations, fostering interdepartmental collaboration and helping grow market share.