News that’s shifting the way we think and work.
- 2024
- SeptemberIn this issue of The Shift, we explore: the role of AI in driving personalized customer experiences, the potential of AI to finally deliver on the promise of high-value personalization, a strategic framework for growth, and the power of account-based strategies in financial services.
- MayIn our May issue of The Shift, we explore: AI and its intersection with creativity. New strategies for enhancing the customer experience. And the power of the creative brief.
- AprilAI, interoperability & "doing more with less" were some of the hot topics at the Adobe Summit in Vegas last week. Our April newsletter covers what you need to know.
- FebruaryIn our February issue of The Shift, we continue our deep dive on effective digital transformation practices, what buyers want in 2024, and best practices for long-form copy—after all, not everything can (or should) be said in a meme. Enjoy.
- JanuaryWelcome to 2024! Here is a roundup of articles to help start the year strong: from CX and digital transformation to CSAT scores, engagement, conversions, loyalty and lifetime value—and how AI can enhance those experiences.
- 2023
- DecemberAs we near the end of 2023, we thank you for your continued partnership and support and wish you a prosperous new year. In our last newsletter issue of the year, we share a roundup of articles and thought starters for a strong Q1 start—from our 2024 predictions and success using Stakeholder Advisory Groups to tech you should have your eye on.
- NovemberQ4 is a great time to reassess and plan for the new year. This issue of The Shift focuses on strategies that are game changers for 2024—from adopting a customer-centric sales funnel to gaining organization-wide support for B2B engagement. We also cover why decoupled digital transformation delivers practical results and is an effective alternative to an “all or nothing” approach.
- OctoberToday's CMO isn't just a marketer ... She is an organizational leader with impact well beyond her department and discipline. In this issue of The Shift, we focus on leadership strategies that are shifting mindsets across organizations, fostering interdepartmental collaboration and helping grow market share.