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February 2024

News that’s shifting the way we think and work.

In our February issue of The Shift, we continue our deep dive on effective digital transformation practices, what buyers want in 2024, and best practices for long-form copy—after all, not everything can (or should) be said in a meme. Enjoy.

CMOs: Championing the Customer Perspective during Digital Transformation

CMOs, you're the driving force behind successful digital transformations. Discover how to champion the customer perspective during this dynamic process—we outline the VShift approach in Business Reporter here.

A Short Guide to Long Text

Sometimes long text is the best way to tell your story. How do you make it inviting to the reader and create a satisfying content experience? Read the latest article by Managing Director of Content & Creative Mark Silber here.

What B2B Buyers Want in 2024

A new study from Hero Digital finds buyers expect a modern and intuitive digital user experience, but that experience needs humanity—buyers, after all, are people too. ANA Magazine recently spoke to digital marketing leaders, including VShift Founder/CEO Al Collins, about the implications of this study. Read the article here.

To read more of VShift’s thought leadership, check out our Ideas blog.

VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.