December 2024
News that’s shifting the way we think and work.
This month we explore the latest MarTech trends shaping the industry, the power of account-based experience (ABX) in driving customer engagement, and the critical role of a customer-centric culture in fostering employee empowerment and organizational success.
CMO’s Playbook for MarTech
For today’s CMO, mastering the MarTech stack is no longer a luxury; it’s a necessity. VShift recently collaborated with the Association of National Advertisers (ANA) on its MarTech playbook for C-suite leaders. Designed to guide CMOs through the complexity of today’s MarTech landscape, this guide offers strategies and insights to build a high-performing marketing technology operation.
Download the playbook (ANA membership or free account required).
Account-Based Experience: Bringing the Power of ABM to the Full Customer Journey
Most B2B businesses are familiar with account-based marketing (ABM) and its promise of revenue growth through better targeted, more efficient marketing to key accounts… but what about ABX? Account-based experience, which harnesses the power of unified data and combines rich account intelligence with compelling narratives and authentic emotion, applies the principles of ABM to the entire customer journey.
Read the article (ANA membership or free account required).
17 Big Tech Trends Agency Pros Are Excited About (and Why)
It’s not just artificial intelligence: According to VShift CEO Al Collins in Forbes, one of the top tech trends to be excited about is MarTech orchestration. Others on Forbes’ list: AI-assisted data interpretation, conversational user interfaces and AI voice agents.
Customer-Centric Culture and Growth Through Engaged, Empowered Teams
Why do some organizations achieve growth at scale through CX while others stall? In his latest CMSWire article, VShift’s Eric Feige shares insights about the revenue-culture connection, building employee experience around the needs of the employee instead of the tech vendor, and how intrinsic motivators drive engagement and transformative growth.
Recent Issues of The Shift
VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.