A B2B CMO must wear many hats to drive business growth – the key is knowing which one to put on when. We cover this in the November issue of The Shift, along with governance models for website content, helping your organization expand its understanding of brand experience, and strategies for building a world-class technology organization. Also: Your monolithic DXP needs an accelerator!
Strategist, innovator, growth enabler and more: A CMO’s unique combination of skills is invaluable for driving business growth. But no one can wear all the hats at once (no matter how large his or her head). So how do you prioritize? CEO Al Collins shares his insights with Forbes.
Hard to find information? Conflicting messaging? Frustrated customers? The issue could be your website content governance model. VShift’s Kelsey Flowers and Michael O'Malley discuss.
Customers make purchase decisions – and may even pay a premium – based on superior brand experience. How are you helping your organization expand its understanding of brand experience? Matt Dunn and Riham El-Lakany discuss.
MarTech Edge spoke with Dan Anderson about his insights and strategies for building a world-class technology organization, and the advantages of VShift’s innovative AEM Digital Experience Accelerator.
Recent Issues of The Shift
VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.