This month's issue of The Shift explores the power of brand experience in driving customer loyalty and business growth, addresses the challenge of digital marketing fatigue, and analyzes the impact of Contentful's acquisition of Ninetailed on the DX software market.
Customers make purchase decisions – and may even pay a premium – based on superior brand experience. How are you helping your organization expand its understanding of brand experience? Matt Dunn and Riham El-Lakany discuss.
Digital marketing fatigue is real – and it’s a growing problem for marketers seeking to engage customers and prospects. Forbes asked experts in digital, including VShift CEO Al Collins, what strategies they recommend for cutting through the noise and delivering real value to a jaded audience.
CMSWire analyzes the impact of this major acquisition – and quotes our own composability expert, Eric Feige, on how the landscape may change as result.
To read more of VShift’s thought leadership, check out our Ideas blog.
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VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.