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January 2024

News that’s shifting the way we think and work.

Welcome to 2024! Here is a roundup of articles to help start the year strong: from CX and digital transformation to CSAT scores, engagement, conversions, loyalty and lifetime value—and how AI can enhance those experiences.

How to Turbocharge your B2B Efforts with Peer-to-Peer Marketing

One of the best B2B strategies for generating leads and winning new business is to ensure your customers share their positive experiences with your brand (or services). Read more here.

AI Marketing Tools 2024: When Hype Meets Reality

We believe near-term implementation of AI will stick safely to lower-stakes customer engagements. Longer term, it seems inevitable that AI will be used for more nuanced, complex and subjective customer interactions. Read more in this article from CMSWire.

What to Expect of the Customer Experience (CX) in 2024

Eight CX trends to watch for in 2024, courtesy of Kale: read more here.

Composability: The Key to Solving Digital Transformation Challenges

VShift’s Managing Director of Strategy Eric Feige sat down with Netlify’s Developer Advocate Tiffany Janzen to discuss today’s composability trends, benefits and challenges. Here are key excerpts from their conversation.

To read more of VShift’s thought leadership, check out our Ideas blog.

VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.