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September 2024

News that’s shifting the way we think and work.

In this issue of The Shift, we explore: the role of AI in driving personalized customer experiences, the potential of AI to finally deliver on the promise of high-value personalization, a strategic framework for growth, and the power of account-based strategies in financial services.

Is AI Personalization the New Cupid for Customer Experience?
“AI fever” is everywhere, driving tech and data investments and enhancing customer journeys. But will these latest AI innovations finally deliver the high-value, AI-powered personalization that both customers and the industry have been eagerly anticipating?

Explore this topic in detail in CMSWire.

What’s Your Theory of Growth?
Hop inside the mind of financial services and healthcare CMO Riham El-Lakany as she and VShift CEO Al Collins discuss the theory of growth as a strategic framework. When embedded properly into planning and budgeting, companies can:

  • Prioritize efforts and align resources to drive growth.

  • Measure success more effectively

  • Ensure that every move supports their growth strategy.

Read the interview.

Financial Services Digital Transformation: Leveraging Account-Based Strategies and Demandbase (Webinar)
In this archived webinar, experts discuss:

  • The power of account-based strategies to reveal buyer needs.

  • How to engage key accounts and drive transformation success.

  • Real-life success stories from leading financial brands

Watch now.


To read more of VShift’s thought leadership, check out our Ideas blog.

VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.