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December 2023

News that’s shifting the way we think and work.

As we near the end of 2023, we thank you for your continued partnership and support and wish you a prosperous new year. In our last newsletter issue of the year, we share a roundup of articles and thought starters for a strong Q1 start—from our 2024 predictions and success using Stakeholder Advisory Groups to tech you should have your eye on.

VShift’s Trends for Growth Drivers for 2024

We recently polled our strategy, tech, creative and project delivery personnel to weigh in on what trends CMOs, chief growth officers and heads of digital should keep their eye on. Read our top takeaways with our recommended approach here.

If You’re Seeking Alignment, Consider A Stakeholder Advisory Group

The more ambitious a project, the greater the risk that misalignment among stakeholders will derail the effort. The VShift solution? Stakeholder advisory groups. Read CEO Al Collins’ latest Forbes article here.

Threads Is Dead, Long Live Threads: The App’s Decline Makes It a Sandbox for Brands

Once the fastest platform to reach 100 million users, Threads has lost a lot of reach, but it can still provide brands with short-term research and experimentation opportunities. Learn more in this article from The Drum.

5 Key Updates in GPT-4 Turbo, OpenAI’s Newest Model

Sam Altman, CEO of OpenAI, announced a new model for ChatGPT that can pull from a newer database of information and promises to follow instructions better. Read more in this article from Wired.

To read more of VShift’s thought leadership, check out our Ideas blog.

VShift is a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.